March 20th
All aboard as P&O Ferries use Maxymiser to convert browsers to passengers.

There are many ways to leave Britain these days. You can fly, tunnel under the sea of enjoy the trip by ship. Converting online vistors to P&O's web site into to sea passengers is now being assisted Maxymiser . P&O Ferries will statistically test visitor response to their homepage then ensure each visitor sees optimal content. Joe Bloggs, Online Marketing Manager, P&O Ferries commented "Multivariate testing will allow us to learn exactly what our customers are expecting when they arrive at our page and enable us to meet those expectations."