10th December 2008
Adknowledge partners with Maxymiser to optimise the entire online journey
Maxymiser, the leading conversion management specialist, and Adknowledge, the world's largest Social Ads platform, have formed a partnership to provide a complete optimisation package to e-tailers.
Through the partnership, Adknowledge and Maxymiser will be able to provide feedback on the complete online transaction process for organisations. The adoption of this technology will allow an organisation to manage and increase online conversions by tracking and monitoring the pathway of an individual internet user, from selecting an ad through to completing a purchase. This will enable organisations to see for the first time which components of their online campaigns are most effective at both driving and converting consumers. The package will enable them to optimize the online experience by presenting ads and content which will lead to increased levels of click-through and increased conversion.
