4th April
National Express Group retain Maxymiser to drive conversion

National Express Group has retained Maxymiser to optimise onsite performance site. In the privatised UK travel sector acquiring visitors is an increasingly competitive business. The imperative to convert those visitors into customers is therefore a key issue for marketers.

Kevin Milnes, Head of Online Marketing, National Express Group commented "We're very keen to ensure that every visitor arriving at our website sees content that stands the best chance of converting them into a customer. Maxymiser's technology will allow us to try out some different messaging and creative ideas and provide statistically valid results on what is best for our customers in a time-efficient manner."