7th January 2009
Carphone Warehouse online arm uses web content optimisation software to improve user experience and drive online sales

e2save.com, an online trading division of The Carphone Warehouse, the UK's biggest mobile phone retailer, is deploying new content optimisation technology from Maxymiser on its website. The technology enables e2save.com to trial different combinations of content and design on its website, providing clear statistical proof of which combinations are most successful in improving click-through and increasing sales

As part of The Carphone Warehouse, e2save.com offers an extensive range of handsets and tariffs across all major networks. The website has been in operation since 1999 and delivered over 200,000 orders last year alone. Commenting on the partnership with Maxymiser, Liz Archer, Senior Manager Brand Marketing, at e2save.com, says, "With Maxymiser's content optimisation software we will be able to offer an even more enhanced customer experience on our website. The technology will enable the tailoring of special offers to different consumers, improving the up-sell process by presenting relevant accessories to our various consumer segments."

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