13th April
Kuoni Group retains Maxymiser Services to go mobile

Swiss based global travel giant Kuoni have engaged Maxymiser Business Services (part of the IDE Group) to manage its Scandinavian pilot for mobile services. Initially Kuoni's clients from Denmark will benefit from information and "push to talk" services once at their destination. Peter Ellen of IDE Group noted, "these services are available to clients on a "pull" basis. We recognise that users need an non invasive service whilst on holiday delivered in a highly usable format." Maxymiser Business Services will test multi-variant mobile services in order to acertain which content provides the best up-sell performance.