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20th January 2009
Maxymiser secures £2m of investment funding
New investment will help Maxymiser to grow its share of the Onsite Marketing sector as company expands in the UK and Europe
Maxymiser, the leading European provider of Onsite Marketing solutions, today announces a substantial ['A round'] investment of £2m from Pentech and Scottish Enterprise's Scottish Co-Investment Fund (SCF) to support the company's next phase of growth.
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7th January 2009
Carphone Warehouse online arm uses web content optimisation software to improve user experience and drive online sales
e2save.com, an online trading division of The Carphone Warehouse, the UK's biggest mobile phone retailer, is deploying new content optimisation technology from Maxymiser on its website. The technology enables e2save.com to trial different combinations of content and design on its website, providing clear statistical proof of which combinations are most successful in improving click-through and increasing sales
As part of The Carphone Warehouse, e2save.com offers an extensive range of handsets and tariffs across all major networks. The website has been in operation since 1999 and delivered over 200,000 orders last year alone. Commenting on the partnership with Maxymiser, Liz Archer, Senior Manager Brand Marketing, at e2save.com, says, "With Maxymiser's content optimisation software we will be able to offer an even more enhanced customer experience on our website. The technology will enable the tailoring of special offers to different consumers, improving the up-sell process by presenting relevant accessories to our various consumer segments."
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1st January 2009
Two new websites added to IDE Group portfolio
Trud.ua - new Ukrainian jobsite was launched on the 29th of September. It has already shown some great results. For the last three months it retained its 7th position in the BigMir rating with almost 20 thousand of visitors a day. All key website's performance indicators are on the increase. There are about 450 new CVs published daily; and 80 new vacancies daily. Taking into consideration the Ukrainian economic crisis this is exceptionally good news for this website.
Gde.ua - was launched in November. This is a new portal which includes news and articles on financial issues. It has a blog and is a perfect source of fresh information on all financial topics. It provides updates on currency and loans available on the market. It also has calculators and many other useful tools.
14th December 2008
Lonely log on to find love in a cold climate
Easydate was in the news this month once again. We appeared on the pages of The Independent on Sunday. Below is an extract from the article:
"The worse the economic outlook, the more people are turning to online dating services in the quest for a soul mate to share the bad times.
There's nothing, so it seems, like a global financial disaster for bringing people together. Membership is booming at internet dating sites as the credit crunch and impending recession bring a rush to find a partner to share the pain."
See here for the full article.
10th December 2008
Adknowledge partners with Maxymiser to optimise the entire online journey
Maxymiser, the leading conversion management specialist, and Adknowledge, the world's largest Social Ads platform, have formed a partnership to provide a complete optimisation package to e-tailers.
Through the partnership, Adknowledge and Maxymiser will be able to provide feedback on the complete online transaction process for organisations. The adoption of this technology will allow an organisation to manage and increase online conversions by tracking and monitoring the pathway of an individual internet user, from selecting an ad through to completing a purchase. This will enable organisations to see for the first time which components of their online campaigns are most effective at both driving and converting consumers. The package will enable them to optimize the online experience by presenting ads and content which will lead to increased levels of click-through and increased conversion.
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20th November 2008
EasyDate White Label project launched commercially
Easydate's long-expected partnership project, Easydate White Label, has finally been launched and has already started to bring results.
Easydate approached their top affiliates with an attractive partnership offer to enhance their affiliate activity by creating their own site within the Easydate's network. Sixty partners, eleven live sites and the first successful payments are great proof that this offer from Easydate was well received. Sure thing, they can join a 5-million members database absolutely free of charge, create a site with an individually created design, display the adverts of their own choice and even change the code of the site!
Reporting, Unlimited Sites, Design Tools, SEO Tools, Back Up and more also come in the package making Easydate's White Label partnership more attractive than any other offers of this kind.
16th November 2008
Extract from Times Online
DATING websites such as Quickflirt.com and Girlsdateforfree never sat easily alongside more morally upright assets in the Daily Mail portfolio. So it is little surprise they are being married off to an east European bride - the sort of pairing an internet lonely heart dreams of. After paying £23m for websites owner Allegran a mere two years ago, the Mail is handing them over for a fraction of the price after a spell of poor trading. They will be combined with dotcom entrepreneur Bill Dobbie's Easydate which owns Benaughty.com and has a big operation in Ukraine. A perfect match.
Source: http://business.timesonline.co.uk/tol/business/columnists/article5161833.ece
12th November 2008
Price.ua Mobile version launched
In November Price UA launched the new Mobile version of their website, m.price.ua. This is a good news for everyone wanting to place an order via their mobile phones.
New categories were added to the Price.ua catalogue and the first non electronics consumer goods retailer was connected this month. It is the first step on the way of Price.ua to become a marketplace for goods from across the market spectrum.
Price.ua was also recognized as the largest advertiser (by budget) with Google Ukraine. We were invited to visit Google's Dublin office.
1st September 2008
Alcuda has completed the new Jancis Robinson web site
This online community for wine lovers is one of the leading web sites of its type attracting thousands of people from around the World.
The new look Jancis Robinson web site for wine lovers and aficionados has just been launched.
This new web site offers its users a whole new set of features including interactive forums, wine tasting notes and vineyard maps of the major wine producers around the globe.
The site was developed at the request of Jancis, one of the World's most recognized wine experts who has written numerous books, appeared on television and also writes for leading newspapers on the subject of wine.
Jancis wanted a web site that stood out from similar sites and believed that by creating a community where members could interact was fundamental to the on-going success of her business. Alcuda developed a system whereby people can easily interact and share their experiences of wine as well as being able to access a database of tasting notes.
1st September 2008
Accelerating the Growth of Price.UA
After only eight months since its launch in September 2007, Price.UA was voted to be one of the highest ranked companies of its type at the "Internet Marketing Ukraine 2008" summit - truly great news for this new dynamically developing price comparison website incorporated in the IDE Group Ltd portfolio.
In July 2008 Price.ua already well established in Ukraine made its first step into the Russian market. The new site, Sravni.com (Russian to English transcription of compare.com), has gained immediate popularity amongst Russian internet users.
Price.ua's service previously limited to the hi-tech goods market has now also been expanded to the general consumer goods price comparison. Now visitors to the website can compare and buy goods from across all retail sectors.
With the experienced management team and the innovative technical developments that are planned, Price.ua should easily be able to keep up this fast growth rate.
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