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October 2009
Over 1,000% Revenue Growth puts EasyDate Ltd. in Deloitte Fast 50
EasyDate Ltd. has been honoured with a place on the Deloitte Technology Fast 50 list as one of the fifty fastest growing technology companies in the UK. The announcement was made on Thursday 22nd October as the 2009 winners list was released.
With an impressive 1062% Growth in Revenues from 2004 to 2008, EasyDate Ltd. has become one of the market leaders in its sector within the United Kingdom. The company attributes its success to its ability to adapt to the needs of consumers in an ever changing environment.
'Whilst others have continued to offer the same service as they did in 2002, EasyDate Ltd. has expanded its portfolio of dating sites to offer services more in line with people's current lifestyles and needs. The increase in popularity of social networking has also been taken into account and we have adjusted our online dating services accordingly, so that they fit in with consumer behaviour' said Sean Wood, Online Marketing Manager.
Mobile dating and flirting services are now playing a more significant role in the growth of the company as the usability of mobile devices improves through the proliferation of iPhones and similar technologies.
The success of EasyDate Ltd. is a true example of how a company should adjust according to market conditions, change in social behaviour and market trends. With increased use of social networking sites, divorce rates on the rise and drop in marriage rates, coupled with the economic downturn, EasyDate Ltd. are now able to offer online dating services and offline singles events that take these factors into account.
In addition to their success in the UK, the company has also rolled out its flagship brands to other countries, with a launch in the USA of its dating site, BeNaughtyR, which is now also being offered in Australia, Canada, Ireland and South Africa, with country-specific versions of the BeNaughtyR website made available to audiences in these countries.
Hitwise data for September 2009 shows two EasyDate sites in the Top 10 within the UK dating industry, with DatetheUK.com at number 6 and BeNaughty.com at number 10, whilst also listing BeNaughtyR as the 14th largest dating site in Australia. As the overall market for online dating continues to grow steadily, EasyDate will continue to add more niche dating sites to their portfolio.
Chief Executive Officer at EasyDate Ltd., Max Polyakov, commented on the Award: 'We are meeting our company objectives in relation to our growth strategy and I am pleased to see this is being recognised by Deloitte LLP. There is a lot more to come from this company so watch this space. I think it is fair to say that EasyDate Ltd. is well on its way to becoming one of the largest dating companies worldwide, through a winning combination of effective marketing strategies and acquisitions'.
For further information, please contact:
Sean Wood, 0131 226 4890
About Deloitte LLP
Deloitte LLP is one of the UK's leading professional services firms. Deloitte LLP is the UK member firm of Deloitte Touche Tohmatsu ('DTT'), a Swiss Verein.
About Deloitte Technology Fast 50
The Deloitte Technology Fast 50 is an award programme that recognises UK's fastest-growing technology companies based on percentage growth over five years, and honours business growth, technological innovation and UK entrepreneurial spirit.
About EasyDate Ltd.
Easydate Ltd. are an Edinburgh-based online dating company with a varied portfolio of online dating websites including the well known DatetheUK.com, BeNaughty.com, YouCanGetMe.com, MyUKDate.com and SpeedDater.com ?_" the UK's leading online dating and singles events service. The company has built up a membership of over 6 million members and has developed its own in-house affiliate, advertising and white label networks.
13th July 2009
EasyDate opens its dating doors to advertisers
The company's brand new advertising scheme allows companies to reach an audience of over 6 million people across the UK, USA, Canada & Ireland.
Online dating company, EasyDate, announces the launch of the company's first advertising network for clients and agencies looking to target singles according to specific demographic criteria such as age, gender, orientation, ethnic origin, income level, education, country and postcode.
BeNaughty.com, DatetheUK.com and SpeedDater.co.uk are amongst the UK's leading dating websites where advertisers will be able to place their ad inventory. With more than 58 million page impressions per month, EasyDate is now an exciting choice for advertisers not only in the UK but also in USA, Canada and Ireland.
Companies wishing to advertise will be able to select the websites on which their adverts appear and tailor the timing, duration and audience to deliver a highly targeted campaign. Advertising is offered in a variety of formats including display advertising, email & newsletter campaigns and through dedicated promotional areas of the website.
Tim Simmonds, Commercial Director at EasyDate Ltd, commented:
We believe that the EasyDate sites offer companies a unique route to market with targeting of a wide range of user attributes. Through a continued focus and passion for innovation we believe the EasyDate Network will become a valued channel for leading brands to reach the right audience.
A white label dating platform and a wide range of affiliate programs are also available to companies and individuals wishing to enter the online dating market. This new advertising network joins the growing list of partnership channels developed by EasyDate Ltd.
18th June 2009
Ernst & Young Scotland Entrepreneur of The Year 2009 award goes to Max Polyakov - IDE Group's Director
Max Polyakov has been named as the Ernst & Young Scotland Entrepreneur Of The Year 2009. He will now progress to the national final this autumn to compete for the title of Ernst & Young Overall UK Entrepreneur Of The Year.
26th May 2009
Tim Brown, former Touch Clarity CEO, appointed CEO of Maxymiser
Tim Brown, ex CEO of behavioural targeting specialist Touch Clarity, joins Maxymiser to further develop rapidly expanding conversion management software business
Online content optimisation specialist, Maxymiser, has appointed Tim Brown as Chief Executive Officer, as part of the company's drive to further increase market penetration of its conversion management software portfolio. Brown is an experienced venture capitalist (3i and Alta Berkeley) and he is also the former CEO of Touch Clarity (acquired by Omniture Inc. in March 2007).
Brown joins a rapidly expanding business that has been at the forefront of the online content optimisation market since being founded in August 2006. Maxymiser recently announced a doubling of revenues between Q1 2008 and Q1 2009. The company is VC backed and in December 2008 secured a substantial investment of ?2million from Pentech and Scottish Enterprise's Scottish Co-Investment Fund (SCF) to support the company's next phase of growth.
Maxymiser also recently further bolstered its executive team with the appointment of Wayne Morris (formerly of Yahoo) as Sales Director and the company is actively recruiting for other roles in the business to add to its 40-strong workforce.
Maxymiser now has in excess of 60 clients in the UK including National Express, Alliance & Leicester, Wickes, Laura Ashley and T-Mobile. The company is seeing a high level of demand for its conversion management software products as marketers increasingly turn to online content optimisation techniques in order address under-performing e-commerce websites.
Commenting on his appointment as CEO at Maxymiser, Brown says, "I am very excited to be joining an ambitious company that has already achieved impressive growth. Maxymiser has firmly established itself as the market leader in the conversion management software sector by being able to tackle all aspects of website optimisation from testing and segmentation to recommendation and personalisation with a truly integrated platform. For any marketer looking to improve website performance, the Maxymiser solution delivers a very strong price/performance proposition."
Mark Simpson, Founder and MD of Maxymiser, adds, "We are delighted that Tim Brown is joining us as CEO. Tim's market knowledge and experience will be invaluable as Maxymiser begins the next stage of its business development."
Simpson concludes, "We are currently seeing a step-change in the industry; to date, marketers have spent a fortune on driving traffic to their websites, yet the overall drop-out of visitors to sites and worse still the rate of abandonment by those with full baskets is staggeringly high. The smart marketers are now looking at increasing conversion performance in order to generate better online returns and this is where Maxymiser can have a real impact on a company's bottom line."
14th May 2009
IDE Group selected as finalist for European Business Awards
IDE Group, was recently chosen as one of the finalists at the European Business Awards 2009.
The two categories were 'The Business of the Year Award' and 'The Bigmouthmedia Marketing Strategy of the Year Award'.
The 2009 Ruban D'Honneurs was awarded to IDE Group on both categories. Other finalists included well-known companies such as Sony, Microsoft, Dell, FedEx and Lloyds TSB. FedEx and Air Berlin were amongst the winners.
Large, medium and small companies from all countries in the European Union can compete at these awards and benchmark themselves against the best organisations in Europe.
The strict judging stages and the quality of the candidates at the European Business Awards tell everyone in Europe that those awarded with a Ruban D'Honneurs are businesses of exceptional caliber.
22nd April 2009
Maxymiser Announces 210% Growth
Online content optimisation specialist announces 210% growth from Q1 2008 to Q1 2009 following contracts with major brands in Retail, Finance and Travel sectors
Maxymiser, the online content optimisation specialist, today announces a 210% growth rate between Q1 2008 and Q1 2009, as major brands in the Retail, Finance and Travel sectors turn to content optimisation software as a means of improving the performance of their websites during tough trading conditions.
Commenting on the reasons behind the company's strong business performance, Mark Simpson, Managing Director of Maxymiser, says, "As the cost-effectiveness and impact of Search Marketing diminishes, businesses are becoming more aware of the need to address the appalling leakage that is taking place as visitors move through their web pages. It is not uncommon for conversion rates to average out at just 3-5%; this means that, despite all of your best efforts to get them there, a staggering 97% of visitors to your web site are still not doing what you want them to do. Even more shocking than the overall drop-out of visitors to web sites is the rate of abandonment by those with full baskets. This can be as high as 70%."
Simpson says, "With acquisition marketing delivering lower returns, a focus on conversion strategies makes sound business sense for online marketers. Chasing 10% more traffic to your site will cost at least 10% in additional spending - only for 97% of that traffic to drop out without purchasing. By redirecting the same level of investment into improving your conversion performance, organisations stand to see far greater returns."
In January 2009, Maxymiser secured ?2million of Investment Funding which will be used as working capital to help drive deployment of its online content optimisation solutions and further enhance the product portfolio. The company has also recently appointed former Kelkoo Sales Director, Wayne Morris, to spearhead business development as it looks to capitalise on the opportunities for growth in the online content optimisation marketplace.
25th March 2009
Maxymiser accelerates expansion with appointment of Wayne Morris as sales director
Online content optimisation specialist appoints former Kelkoo Sales Director to spearhead growth
Maxymiser, the online content optimisation specialist, has appointed Wayne Morris as Sales Director. Morris will be responsible for driving growth of Maxymiser's conversion management product portfolio, enabling marketers to systematically improve the conversion metrics of their web sites.
Morris is the former Sales Director of online shopping and price comparison website, Kelkoo, where he was responsible for ?35 million revenue. With key hands-on commercial responsibility, Morris won a number of major contracts with customers including British Airways, Opodo, Vodafone, O2, Amazon, eBay, Carphone Warehouse, John Lewis, Marks and Spencer and Boots. Prior to this, Morris also held Sales and Business Development roles at Hitwise, The Press Association and Reuters.
Against the backdrop of a tough economic climate, Maxymiser is continuing to buck the trend in the industry by expanding its business operations, as more marketers turn to online content optimisation as a means of improving the performance of their websites. In January 2009, Maxymiser secured ?2million of Investment Funding which will be used as working capital to help drive deployment of its content optimisation solutions and further enhance the product portfolio. Combined with the appointment of Morris to spearhead business development, Maxymiser is well positioned to capitalise on the opportunities for growth in what is still a fledgling sector of the marketplace.
Commenting on his appointment at Maxymiser, Morris says, "I am very pleased to be joining Maxymiser and I believe that there is a fantastic opportunity to grow the business. In a market which is still relatively young, content optimisation and conversion management is the next big opportunity as businesses seek to bolster their falling revenues and secure tangible returns for their online marketing budgets."
Morris continues, "As the cost-effectiveness and impact of acquisition marketing diminishes, a focus on conversion strategies makes sound business sense for online marketers. Chasing 10% more traffic to your site will cost at least 10% in additional spending - only for 97% of that traffic to drop out without purchasing. By redirecting the same level of investment into improving your conversion performance, organisations stand to see far greater returns. The uplift in conversion following regular testing and small iterative improvements can have a huge impact on the bottom line, no matter what size the business."
Commenting on Morris' appointment, Mark Simpson, Managing Director at Maxymiser, concludes, "Wayne will strengthen significantly our Sales and Business Development team. He has an outstanding Sales track record over the last 10 years and he will be instrumental in helping us to grow our client base. I believe Wayne's experience will be invaluable in helping us to achieve further market penetration by raising awareness of the positive impact that content optimisation and conversion management technologies can have on a company's bottom line."
19th February 2009
100% Revenue on EasyDate's White Label Dating Network
Partners to enjoy 100% revenue share on EasyDate's white label dating platform
Individuals and companies who have built dating websites on the EasyDate white label platform now have the opportunity to earn not only a percentage of the revenue they generate, but all revenues.
EasyDate is offering a 100% revenue share, for three months, to partners who generate a minimum of one thousand registrations per month. Things get even better for white label partners who generate five thousand registrations per month; they will receive 100% revenue for 6 consecutive months.
And as if this was not exciting enough for EasyDate partners, the company will even reward them with all revenues from their websites for an entire year, when they generate a minimum of ten thousand registrations per month.
Sean Wood, Online Marketing Manager at EasyDate, commented: "Our white label dating platform is a strong commercial offering for anyone wishing to enter the dating market or diversify an existing business. Setup, hosting, payment gateway and technical support are free for partners, as well as a wide range of dating features and professional customer care for dating members".
EasyDate has a membership of over 6 million members to which white label dating partners can plug into from day one. The company's white label platform is definitely one to consider.
21sh January 2009
250 Sites Already Launched On EasyDate New WL Platform
Site creators are rewarded with a generous 80% commission.
EasyDate Ltd., the UK's fastest growing dating company, launched its own white label dating service in December. Despite the network being less than two months old, more than 250 White Label dating sites have already been launched by individuals and companies on this platform. Site creators are being rewarded with a generous 80% commission on all first-time sales during the initial months of the launch. EasyDate's financial stability, rapid growth and reputation as the UK's current #1 dating group are the factors that guarantee success for company's white label partners.
20th January 2009
Maxymiser secures £2m of investment funding
New investment will help Maxymiser to grow its share of the Onsite Marketing sector as company expands in the UK and Europe
Maxymiser, the leading European provider of Onsite Marketing solutions, today announces a substantial ['A round'] investment of £2m from Pentech and Scottish Enterprise's Scottish Co-Investment Fund (SCF) to support the company's next phase of growth.
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