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30th August 2007
Give Searchers What they Want, Faster
Maxymiser pay per click content optimiser ensures visitors find what they want faster. By linking page content to the search term entered, double digit increases in conversion rates to any goal are easily achievable.
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23rd August 2007
Financial Services Wake Up to the Potential of Content Optimisation
comparethemarket.com and three other major online insurance brands have enlisted Maxymiser`s content intelligence for a comprehensive programme of optimisation. By anticipating the content that visitors want to see, the brands will benefit from greater returns from existing traffic. comparethemarket.com, Budget Insurance, Bennetts and ibuyeco are included in the 12-month deal with the BGL Group.
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July 2007
DatetheUK.com enhances picture upload facility for the born flirt
The successful online dating company, EasyDate, announces an exciting new
web site for flirty people around the world.
It is a well-known fact that singles who upload their picture to dating
sites stand a better chance of finding a date. A recent research study from
www.datetheuk.com
shows that dating members who include their photo in their
profile are up to 40 times as likely to be contacted when they are online
and 8 times as likely to get a response to any mail they send.
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9th July 2007
Maxymiser a Finalist for UK Internet Innovation of the Year
Selected amongst the final five for CNET Networks' UK Business Technology Awards 2007
London, 9th July 2007, Maxymiser, Europe's leading web site
optimisation and behavioural targeting provider has been selected as a
finalist for the award "UK Internet Innovation of the Year 2007". This
news comes in a month that has seen Maxymiser continue to deliver
average conversion rate uplift over 74% to its existing clients.
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28th June
Maxymiser Hits the Acquisition Trail to Create Services Division
Maxymiser, Europe's leading web site optimisation and behavioural
targeting provider, has stepped up its offensive on the expanding
onsite testing market by adding a services division to its portfolio.
The acquisition of off-shore web and mobile development company IDE
Digital puts Maxymiser in control of its development resource and
expands the range of services available to clients.
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13th April
Kuoni Group retains Maxymiser Services to go mobile
Swiss based global travel giant Kuoni have engaged Maxymiser Business Services (part of the IDE Group) to manage its Scandinavian pilot for mobile services. Initially Kuoni's clients from Denmark will benefit from information and "push to talk" services once at their destination. Peter Ellen of IDE Group noted, "these services are available to clients on a "pull" basis. We recognise that users need an non invasive service whilst on holiday delivered in a highly usable format." Maxymiser Business Services will test multi-variant mobile services in order to acertain which content provides the best up-sell performance.
4th April
National Express Group retain Maxymiser to drive conversion
National Express Group has retained Maxymiser to optimise onsite performance site. In the privatised UK travel sector acquiring visitors is an increasingly competitive business. The imperative to convert those visitors into customers is therefore a key issue for marketers.
Kevin Milnes, Head of Online Marketing, National Express Group commented "We're very keen to ensure that every visitor arriving at our website sees content that stands the best chance of converting them into a customer. Maxymiser's technology will allow us to try out some different messaging and creative ideas and provide statistically valid results on what is best for our customers in a time-efficient manner."
March 20th
All aboard as P&O Ferries use Maxymiser to convert browsers to passengers.
There are many ways to leave Britain these days. You can fly, tunnel under the sea of enjoy the trip by ship. Converting online vistors to P&O's web site into to sea passengers is now being assisted Maxymiser . P&O Ferries will statistically test visitor response to their homepage then ensure each visitor sees optimal content. Joe Bloggs, Online Marketing Manager, P&O Ferries commented "Multivariate testing will allow us to learn exactly what our customers are expecting when they arrive at our page and enable us to meet those expectations."
March 5th
LoveFilm see's surge in conversion thanks to Maxymiser
A 13% uplift in conversion is big news when you are market leader. Thanks to Maxymiser's testing program LoveFilm, europes leading online dvd rental company, have enjoyed this uplift from their landing page. Maxymiser was able to test multi-variants of their initial subscription offer with considerable granularity.
March 6th
Venda Ltd sign IDE Group to drive R&D
Venda LTD, the instant sales ware specialist, have retained IDE Group's business services division to assist with their development. Venda have an ever expanding global client base and are using IDE Groups Business services division to keep apace with technical development.
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