IDE Group help leading digital music and radio specialists, 7digital, to provide reliable music streaming uptime and catalogue protection.
7digital are the power behind innovative digital listening experiences. They create comprehensive music and radio services for leading consumer brands, mobile carriers, broadcasters, automotive systems, retailers, record labels, artists and agencies. They offer award-winning radio production and music curation services, superior editorial strategy and content management expertise.
From years of being the largest independent producer of programming for the BBC, launching ‘Radioplayer’ in multiple territories, and powering services for partners like Panasonic, Samsung, BlackBerry and T-Mobile, 7digital have fostered industry growth by simplifying access to music at the intersection of digital music and next generation radio services.
With multiple partners in various territories, fast streaming speeds are a critical functionality for 7digital to be the best in the business. Because they host and distribute 32 million tracks of licensed music globally, and in multiple formats, they needed a secure place to store this sensitive catalogue of content.
“7digital rely on having a robust IT infrastructure to ensure solid streaming uptime and safeguarding of the sensitive music data in their catalogue. Stability of service is critical to ensuring 7digital can offer a superior platform to a global roster of existing clients, meanwhile supporting new clients launch or expansion on a regular basis.”
In almost a decade of being an IDE Group customer, 7digital have grown exponentially and their requirements have increased and evolved in complexity. IDE Group has been able to facilitate their requirements at each stage.
During this long-standing relationship, 7digital have had access to a consistent account manager who provides regular proactive service reviews, as well as a technical account manager who provides dedicated technical support.
When they went through a major expansion of data centre space, IDE Group were able to provide 7digital with a bespoke commercial arrangement that not only guaranteed them colocation space but also enabled them to scale risk-free through flexible payment for their growing rack requirements over a defined period of time. They decided to relocate critical equipment and IDE Group were able to offer a number of alternatives within their contractual commitments as well as facilitate their migration by offering temporary interconnects – this was ultimately a complete replication of network services in a totally new site.
Another example of IDE Group’s stability and innovation fostering 7digital’s growth occurred when 7digital launched their radio-style streaming solution and they saw an influx of partners using that service. This meant they required a wider catalogue of files to be readily available – IDE Group allowed 7digital to ingest this content quickly and in turn make it available at faster connections.
Their catalogue API and all their data are stored within IDE Group’s colocation footprint and the IDE Group connectivity network. 7digital services are connected to the diverse data centres and, as well as using IDE Group to power their mobile app’s search and discovery, they are now looking to use IDE Group’s network to connect to AWS and Google also.
A word from Claire Osmond, their Account Director at IDE Group: “I have seen 7digital grow from strength to strength over the years, growing the B2B element of their business by defeating competition from well-established companies to win numerous prestigious contracts with high profile customers such as Onkyo, T-Mobile, BlackBerry, and Panasonic. Whenever I visit their office I am struck by the passion they have for what they do and the level of creativity and innovation that they continue to show, which I believe is what enables them to win such contracts”
“IDE Group’s consistently advanced and increased IT infrastructure has allowed us to remain competitive and innovate ahead of other services. Most recently we were able to upgrade our catalogue to hi-res audio, which has been done ahead of other major services in the business. High-resolution audio files are 10 times the size of standard MP3 and 23 times the size of the smallest streaming file format. Getting these larger files takes an extreme amount of coordination and negotiation with rights-holders. Without a simple solution for storage, it would have taken us much longer to upgrade. In a nutshell, IDE Group lets our tech team sleep at night.