IDE Group’s £1m start-up scheme enables Fusion to launch South Coast Wi-Fi & ‘Smart City’ updates.
Fusion WiFi provides a cutting-edge social login portal that enables easy access to in-venue Wi-Fi, while allowing the venue owner to gain valuable data that can be used for targeted marketing. Fusion make offering Wi-Fi rewarding for venue owners.
As a start-up company, Fusion’s entire business model relied on robust connectivity, colocation space, and a large infrastructure connection to the internet exchange. Fusion needed this, plus low-cost reliable IP transit, for the rollout of a free public Wi-Fi network in Bournemouth and for their core infrastructure.
Fusion WiFi created a business from a gap in the market. No company in the South West was offering a free high speed Wi-Fi network for the general public which was specifically designed to increase revenue and awareness for the venue or council providing the service. To address the challenge, Fusion created software which works with most brands of wireless access points.
In conjunction with Cityfibre’s network around the Bournemouth area, Fusion was able to utilise the fibre network when installing Wi-Fi points across the town. With the Cityfibre network terminating in IDE Group’s data centre, IDE Group provided the critical piece of the puzzle with access out to the internet.
It is great to see a community partnership reap such huge success and, through continual support and ensuring reliable connectivity services, Fusion have since been able to sign up Bournemouth Council, local, national, and international night clubs and restaurants to their service.
These results have allowed Fusion’s customers, whether they are a venue, council, or organisation, to deliver targeted marketing, real-time research, and analysis. Fusion’s product has even enabled real-time ‘Smart City’ updates for Bournemouth Council such as available parking, traffic information, events and much more, to those logged in to the free Wi-Fi service.
Since the completion of Fusion WiFi’s project with IDE Group, almost one million people have logged on to the service within a multitude of international venues covering anywhere from Dubai to Kuala Lumpur. Fusion have since scaled and, as the service becomes ever more popular and their client base grows, IDE Group will scale up with them at the infrastructure level.