Anna Guest, who leads IDE Group’s internal and external sales training within its specialist training division, iDevelop, has been announced as a judge for the 2018 British Excellence in Sales Management Awards (BESMA).

Organised by the Institute of Sales Management, these are the sales industry’s top awards. They reward the efforts of individual sales professionals and teams in driving company performance, as well as recognising the key role of professional sales in creating a thriving UK economy.

Judges are appointed by invitation only and Anna’s selection is due to 30 years successful sales and sales development track record and her status as a Companion of the Institute of Sales Management.

The BESMA awards are open to all companies with a UK sales presence. The awards ceremony will take place at the Grosvenor House Hotel, Park Lane, London on Friday 26th October, during which winners in 18 award categories will be announced.

To find out more about the awards, follow this link.