IDE Group provide connectivity for world’s largest sport and music festival
Diamond Sporting Group are the proud creators of the world’s largest sport and music festival – Bournemouth 7s, as well as owning Viper 10 Sportswear and V10 Creative. They were founded in 2008 with a passion for sport and creativity and consist of a young, dynamic team who are dedicated to unfailingly delivering outstanding results.
Diamond Sporting Group approached IDE Group to provide connectivity to their annual Bournemouth 7s rugby festival; the event is hosted in a rural location near to Bournemouth Airport. There is no pre-existing fixed infrastructure to support connectivity, posing quite a challenge for the organisers.
Bournemouth 7s is the world’s largest combined sport and music festival, since launch in 2008 it has seen constant growth year on year, meaning they could no longer rely on the basic ADSL lines delivering less than 10Mb of domestic broadband. Diamond Sporting Group needed reliable connectivity for commerce, security and communications around the site as well as advertising, social media and PR for the sponsors.
IDE Group quickly identified that the best solution would be wireless connectivity, which can deliver high bandwidth to remote sites, requires low power, is quick to install and remove, and leaves zero environmental impact.
Because Bournemouth 7s is an annual event, IDE Group’s solution had to be cost-effective as costs could not be amortised over the year, so with the WiFi tapping into IDE Group’s existing wireless network which spans the towns of Bournemouth and Poole, terminating in IDE Group’s Bournemouth Data Centre (DC), the connectivity was 100% reliable and the solution would deliver very high quality direct internet access to site.
IDE Group then designed a solution which travelled from the Bournemouth DC, via a relay node, into the site using three wireless network legs – travelling a distance of just under 8km to reach the site location. This design however was modified when a site survey uncovered issues with line of site to the control centre at the sports Club House on the site. Nonetheless, because the IDE Group solution was a flexible design, IDE Group could add a link at the top of a 15m floodlight on site with a small local link to relay to the clubhouse.
Using the maximum reach of a cherry picker, the solution was installed in one day as planned, tested and handed over to the onsite IT team and consistently delivered over 100Mb of uncontended bandwidth direct to site during the five day festival.
With no failures, delays or interruptions, following the close of the site, the infrastructure was then removed in two hours, with no trace of environmental impact.
The connectivity was so reliable that a portion of excess bandwidth was allocated to an open WiFi network allowing festival goers to utilise WiFi around the main arena. Diamond Sporting Group plans to expand next year, to provide WiFi for all 30,000 sports enthusiasts and festival goers with on-site WiFi.
Roger Woodall – CEO
Diamond Sporting Group