IDE Group’s £1m startup scheme enables Fusion to launch South Coast WiFi & ‘Smart City’ updates
Fusion WiFi provides a cutting-edge social login portal that enables easy access to in-venue WiFi, while allowing the venue owner to gain valuable data that can be used for targeted marketing. Fusion make offering free WiFi rewarding for venue-owners.
Because Fusion’s free-to-use WiFi is monetised through venue registration and targeted marketing, IDE Group provided a robust infrastructure solution which would mean reliable, scalable and cost-effective connectivity. As the largest ISP based in Bournemouth, IDE Group were able to provide internet access direct from IDE Group’s Bournemouth data centre which is on the internet exchange network, to Cityfibre’s external infrastructure, where Fusion could connect their device to.
Because IDE Group is a provider of multiple services, the connectivity solution was not the only key way for Fusion to achieve critical business efficiency, IDE Group were also able to offer Colocation services for the hosting of Fusion’s kit.
What is unique about this story is the service. It’s new to market and backed up by a world class network. Not many companies can boast that and that is why the collaboration between companies was especially important to winning the council project as the council visualised the strength that each company could offer.
It is great to see a community partnership reap such huge success, and through continual support and ensuring reliable connectivity services, Fusion have been able to sign Bournemouth Council, local, national and international night clubs and restaurants.
The results of this service have allowed Fusion’s customers, whether they be a venue, council or organisation to deliver targeted marketing, real-time research and analysis. Fusion’s product has even enabled ‘Smart City’ updates for Bournemouth Council such as available parking, traffic information, events and much more, in real time to those logged in to the free wifi service.
Since Fusion WiFi’s service was completed with IDE Group, almost one million people have logged on to the service through a multitude of international venues anywhere from Dubai to Kuala Lumpur. Fusion have since scaled and as the service becomes ever more popular and their client base grows, IDE Group will scale up with them at infrastructure level.
Adam Troman – Managing Director